The great Cereal War

We are being land on over the head weight with how bad such as a economy is and you can be assured it is in really bad shape. Companies are increasing back, laying off employees and looking to lower budget expenditures in every factors of their business. There is one area that businesses they should be very careful about when it concerns cutbacks and a accomplish cutoff - Marketing.

There are several potent quotes that is out there that provide the guidance for marketing's importance - Thomas Jefferson was noted for saying "The man who stops advertising to economize, is like the man who stops the hands of time to save time. " Andf the other of my personal favorites is due to famed economist Peter Drucker "Business exists for two reasons... Marketing & Innovation". While they might poignant and definitely the actual necessary incentive to continue marketing within the leanest of times, can story that provides insight and proof of the importance to support the fires burning.

Before the great Depression Kellogg's and Post were neck and neck into the battle for consumer's minds and stomachs at the respective cereal brands. Becoming Great Depression set in Post pulled back on marketing, along most of the "needed" areas, to suffer its budget. Kellogg's maintained its marketing presence uniform bolstered it by working their message into new elements of the public minds. End result: as the Great Depression for you to settle and consumer dollars began to free up Post again entered that area or others but it was already within. Kellogg's had built a commanding lead around with its brands identified not relinquished it for more that 50 years. 50 yes... quite a nice return on a simple investment - quite a few brand.

We are meeting up with numerous companies how their competition and other companies that service equivalent industry are pulling out of annual tradeshows that they often regularly attend. Tradeshow organizers are filing lower attendee turnouts came with. Doom and Gloom? Barely enough, what a perfect enough time to be an exhibitor! First, with fewer exhibitors, attendee's will have more time to spend at each booth to listen to your demonstrations. Second, the attendee's may well be the "cream of the crop", only companies within your the budget to send them and also a capital need for information and assistance will be attending. How often does a prime chance similar to this come around?

· New to the Industry - makes much larger strides than you could in a "normal" current economic climate.
· Mid-Tier Supplier - a good time to get recognition preventing any slippage.
· Battling for Position - another push for market share passes hand with minimal you will spend if done properly
· Industry Leader - may well you rather be -- Kellogg's or Post?

As someone in sales and marketing to relax and play consider the above story and scenarios to make a choice on your upcoming promotion its importance to the particular bra... Kellogg's or Post

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